It’s turning into Video Thursday here at Tonguefire, but I simply couldn’t resist posting this one. It’s funny, draws you in and it’s uncomfortably true to life. I knew nothing about this guy until Mairi Sharratt posted the video on Facebook today. Altogether a brilliant, subtle, highly entertaining piece of book promotion (or, rather, author promotion):

(Gulp. I know what Second Life is, but I’ve not even settled in my mind yet whether I should commit Twitter.)